Visakhapatnam: Karthika Masam, the holiest month in the Hindu lunar calendar, is coming to an end, bringing relief to poultry traders who are anticipating a boost in business.
Leading up to Karthika Masam, the price of chicken in the market was as high as Rs 300 per kilo. However, as the month progressed, the cost steadily dropped and even reached as low as Rs 160 per kg.
During this month, many people begin their ‘deeksha’ such as Bhavani mala, Ayyappa Swamy, and Nrusimha Deeksha, abstaining from consuming meat as part of their austerities. This abstention led to a significant drop in meat prices, making non-vegetarian dishes more affordable for meat eaters.
However, with the conclusion of Karthika Masam, meat prices are expected to rise again, with the cost of an egg already exceeding Rs 7 in retail shops. Poultry traders can look forward to a return to brisk business as the month ends.
As the month concludes, humorous memes and forwards related to the end of Karthika Masam are circulating on social media platforms, showcasing the anticipated return to non-vegetarian dishes and a resurgence in meat business.