Edgar Cervantes / Android Authority
Siri icon
TL;DR
- Apple could finally give Siri the much-needed generative AI boost.
- The company also plans to infuse AI into Apple Music and other productivity apps.
In the world of digital assistants, Appleās Siri is perhaps the weakest one you can find. While Google Assistant, Microsoft Bing, and Amazon Alexa have their shortcomings, they are still leaps ahead of Siri when it comes to information look-up, contextual answers, and the sheer number of features. Apple has also largely remained a spectator in the generative AI space, while the likes of Google and Microsoft jumped on the bandwagon pretty early. But now, it seems Apple is scrambling to join the AI revolution that was brought on ChatGPT.
According to Bloombergās Mark Gurman, Apple is dedicating major resources to equip its products and services with generative AI. Siri, Appleās long-term problematic assistant on iPhones, will be one such service Apple intends to makeover with the help of its conversational AI.
Gurman reports that the top brass at Apple, including senior vice presidents in charge of AI and software engineering, John Giannandrea and Craig Federighi, are leading the companyās generative AI