Kim Kardashian‘s latest campaign for the SKIMS brand features Cardi B as the lead model. The campaign highlights the new Cotton Collection and was unveiled on social media on Monday.
In an Instagram post, Kim shared a video showcasing the rapper. She also sent out a press release featuring Cardi’s comments on the Cotton Collection. Cardi expressed her excitement, stating, “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”
The new designs, featuring color schemes in Spruce Green, Army Green, and Heather Oatmeal, will be available for purchase on the SKIMS website on Thursday. Until then, fans can see Cardi modeling the looks on Kim’s Instagram page and on the SKIMS page, both of which have shared additional photos shot by Vanessa Beecroft.
Cardi joins a long list of celebrities who have run campaigns for SKIMS, including Brooke Shields, Jenny McCarthy, Carmen Electra, SZA, Ice Spice, Kim Cattrall, Nelly Furtado, and many more.
So, what do you think of this new campaign? Let us know in the comments!
[Image via Jay Shetty Podcast/FendiDa Rappa/YouTube.]