The partnership between OPPO and OnePlus has faced criticism, but the OnePlus Open has revealed potential for the co-brands. Leveraging OPPO’s hardware could help OnePlus regain its standing in the US.
The OnePlus Open, essentially the OPPO Find N3, has received high praise for its hardware. OPPO’s hardware is known for being top-notch, and the Find X6 Pro, while limited in availability, has been impressive. This is a win for OnePlus, as its recent flagship models have been lacking in comparison.
Despite OPPO’s brilliant hardware, it has struggled to stand out in the US market. OnePlus, on the other hand, has more experience with carrier and retailer distribution routes. This partnership could help bring OPPO’s hardware to a wider audience.
OnePlus has had success with its software in the past, and it has a strong support structure in Western markets. Working with OPPO’s ColorOS and leveraging OnePlus’s existing setup could lead to success in the US.
However, there are areas for improvement in the coordination between the two brands. The Open supports OPPO’s stylus but not OnePlus’s, and OPPO has reserved its best camera tech for its Find X series. The brands need to find a balance between customization for the target market and avoiding becoming just a rebrand of each other.
Overall, OnePlus putting its own stamp on excellent OPPO hardware could lead to success. The potential shown with the OnePlus Open gives hope for the future of the partnership.