Our Merchandise, Our Identity – The New York Times

The limited-edition makeup kit and dark gray sweatshirt from the film “Priscilla” are sold out, but you can still purchase a baby-doll T-shirt with rhinestones, and a heart-shaped locket inspired by the one worn in the movie. The locket is available in sterling silver ($400) or 14-karat gold ($1,280).

A24, known for its collaborations with hip designers, offers a range of merchandise including clothing and accessories adorned with the A24 logo.

Our conversation about movie-related merchandise led to questions about identity and the significance of the merch we choose to wear. The reasons for buying or not buying merch can be complex, and the items we wear can communicate something about our beliefs and allegiances.

The debate over the meaning of merch can be seen as an amusing exercise in questioning our own values. Merch can even serve as a conversation starter and a way to connect with others who share similar interests.

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