A recent report suggests that Google is considering offering AI-powered search features for a fee, potentially as part of existing subscription services like Gemini Advanced or Google One. Despite the fee, this premium tier of Google Search may still include ads. The launch timeline for this is uncertain, but Google seems open to exploring this direction.
According to a poll, most readers are not in favor of paying for AI-powered Google search features, with over 75% refusing to do so. Some cite unsatisfactory experiences with Google Search as a reason for their reluctance, questioning the need for a paid subscription for potentially better search results.
While some readers are open to paying for AI search features, they remain skeptical of Google’s search results in general, with concerns about SEO influence and other factors. Others believe that competitors will continue to offer AI features for free, making monetization of Google’s search features a challenge.
If Google does decide to monetize the Search Generative Experience, it will need to offer compelling features to convince users to pay for it, especially considering the trust deficit with search results and limitations of AI technology. The company will need to carefully balance user experience, ad presence, and subscription costs to make this model successful.