Meta’s AI assistant is being integrated into its apps worldwide

The battle for AI supremacy between ChatGPT and Gemini just turned into a three-way race as Meta unveils a significantly upgraded version of its AI assistant. CEO Mark Zuckerberg boldly proclaims the new Meta AI, powered by the cutting-edge Llama 3 language model, to be “now the most intelligent AI assistant that you can freely use.”

Meta first introduced Meta AI last year but with limited availability in the US and capabilities that didn’t match up to competitors like ChatGPT and Gemini. The integration of the Llama 3 model represents a major leap for Meta’s AI, potentially outshining other top-tier models in areas like translation, dialogue generation, and complex reasoning.

The upgraded Meta AI is now accessible through the search bars within Facebook, Instagram, WhatsApp, and Messenger. It can search the web, provide recommendations, clarify concepts, and interact with your feed on Facebook. Plus, users can ask for tailored content like fitness videos, with Meta AI curating a personalized feed.

Meta AI uses both Google and Bing for processing queries, providing unbiased results and seamless integration within Meta’s popular apps. It may lack the nuanced answers of Gemini but offers convenience and reach to billions of users across various platforms.

Meta AI’s Imagine image generator lets users create AI-generated images based on text descriptions, with an advanced real-time version now available to select users. The AI’s reach is expanding beyond the US to several countries.